Research for Media Rhetorics

Read rhetorics lessons details from blackboard

looking for an ideal advertisement – television preferably, with a twist, where advertising is very successful yet there is a continuing challenge to attract the customer.
McDonald’s ideal.

Youtube ads – searched words: Kids commercial, UK, McDonald’s, happy meal.

Found the following: http://www.youtube.com/watch?v=MaKj1OoUK5s

Looked for interesting facts about of McDonald’s (criticism, success, sponsorships, types of advertisement:

http://money.howstuffworks.com/mcdonalds5.htm

http://www.bbc.co.uk/news/business-15406249

http://www.bradtop100.co.uk/03-Food-Confectionery/04-mcdonalds-restaurants-ltd 

http://www.bbc.co.uk/news/business-11332724

Also googled “digital media and  McDonald’s” and read the folllowing:
http://www.digitalsignageresource.com/digital-signage-articles/McDonalds_digital_signage.asp

But eventually decided to concentrate on the UK TV commercial already mentioned. However, found McDonald’s huge interest in digital media interesting.

Found helpful website for harvard style referencing, searched words: harvard style referencing

http://libweb.anglia.ac.uk/referencing/harvard.htm

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