Research for Media Rhetorics
Read rhetorics lessons details from blackboard
looking for an ideal advertisement – television preferably, with a twist, where advertising is very successful yet there is a continuing challenge to attract the customer.
Youtube ads – searched words: Kids commercial, UK, McDonald’s, happy meal.
Found the following: http://www.youtube.com/watch?v=MaKj1OoUK5s
Looked for interesting facts about of McDonald’s (criticism, success, sponsorships, types of advertisement:
Also googled “digital media and McDonald’s” and read the folllowing:
But eventually decided to concentrate on the UK TV commercial already mentioned. However, found McDonald’s huge interest in digital media interesting.
Found helpful website for harvard style referencing, searched words: harvard style referencing